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India is watching the power of digital activism in the form of a million digital protest messages (email, sms etc.) that has flooded the Telecom Regulatory Authority of India (TRAI). This unprecedented scale of digital protest is against the proposed levy of fees for certain internet based applications – ostensibly at the behest of the Internet Service Providers in India. Those who access internet services through smart phones (mobile – android platform) are likely to be targeted for levying extra charges by service providers. There are estimated 200 million such users in India. The protesters are for safeguarding the ‘Net-neutrality’ – a philosophy that internet is free and is nobody’s property and therefore nobody is entitled to make extra charges for increasingly popular applications like ‘What’s app’. Mobile phone net connectivity forfree basic services is expected by customers on the lines of ‘Internet.org’.

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